Some of Macarthur's students will be going back to school with a hint of newfound confidence.
At least that's the hope of AMR Hair and Beauty chief executive Ammar Issa.
Mr Issa recently donated 100 'confidence boosting packs' worth over $5000 to local children and teens who are heading back to school this week.
The Bardia resident said it had been a rough time for Macarthur's students and he wanted to make sure they went back to school with a smile.
"When I grew up we didn't have a lot of money and school was tough," Mr Issa said.
"I had trouble understanding some things at school and ended up doing some one-in-one classes as well as normal school - and I don't know where I would be without that in-person support from my teachers.
"And I've watched these kids have to stop and start in-person schooling in the past two years and I just can't imagine what it must have been like for them."
We wanted to help these kids improve their mindset and build their self-worth because we simply didn't have to go through this when we were younger.Ammar Issa, AMR Hair and Beauty chief executive
Mr Issa, who was born and raised in Cabramatta, started selling hair products at the Sydney Royal Easter Show at the age of 14.
He said recalling the struggles of his own high school experience prompted him to give back to children in need of a boost.
"The reason I got into the hair and beauty industry was because I saw a girl on the train one day and she had this big bag with her, and she pulled out this mannequin head and all of these tools and beauty items and I just wanted to know more," Mr Issa said.
"And the hair and beauty industry is all about helping people to look and feel their best - it's about building and encouraging your self-worth.
"We wanted to help these kids improve their mindset and build their self-worth because we simply didn't have to go through this when we were younger, so we cannot comprehend what they are going through and how they might feel about going back to school."
The confidence-boosting packages featured haircare products like salon-quality shampoo and conditioner, along with skincare products.
"When I watch people leave a salon, like my mum or my sister, they walk out feeling different," Mr Issa said.
"For the next 24 hours at least they just feel really good about themselves.
"And you can see the difference when people use a salon-quality shampoo as opposed to commercial shampoo too.
"When it comes to buying their kids beauty products, for a lot of parents food and rent have been the priority over the past two years.
"So we wanted to just to hand it to them. And I wish we could have done a lot more."
MR Issa said AMR Hair and Beauty would also be putting something together something special for Mother's Day this year.