Popular Camden cupcake baker doubles business size in a year

Young success: Rhi Bentley is only 25 but she's already doubled the size of her business in just over a year. Picture: Chris Lane
Young success: Rhi Bentley is only 25 but she's already doubled the size of her business in just over a year. Picture: Chris Lane

This year has been a difficult one for Camden residents in business.

The pandemic has thrown a lot of lives and livelihoods into chaos, while other businesses have been affected by fires.

But in amongst all that hurt, there's a bright, sweet ray of light.

Sweet Treats by Rhi, the ever popular cupcake shop in Capitol Arcade, has just expanded, doubling its floorspace. Its grand reopening was held on Saturday.

Run by 25-year-old Werombi resident Rhi Bentley, the shop has not only managed to stay afloat during this crisis, but thrive.

Ms Bentley said a lot of hard work and dedication went into running a successful small business, and she was thankful to have been so well supported by the people of Macarthur.

"I feel extremely grateful that my business has been able to keep going during Covid, and, to be honest, we've kind of thrived," she said.

"We started offering deliveries, which enabled us to stay nice and busy. I have to pinch myself that in just over a year since opening the shop I've been able to double our size and produce more cupcakes each day.

"There's been a lot of sacrifices, especially at the beginning, and the hours worked don't give me a lot of spare time to socialise.

"But I've always thought of myself as fairly determined, and it's just really staying committed and disciplined that has led to this.

"When you're working for yourself, that's a lot of motivation on its own. You know you've got to put in the hard yards to pull through."

In addition to expanding the floor space and growing the business to include deliveries, Sweet Treats by Rhi has also massively increased its workforce since 2019.

The business started with just a couple of workers, but now has a team of nine, including Ms Bentley.

"I've also just recently hired someone who I'm starting to teach to bake to give me a hand, so that we can produce even more," she said.

"I've got a few more things planned for the shop that we're not revealing just yet, but watch this space."

Ms Bentley said any young person who wanted to succeed in business could do it, they just needed the right mindset.

"It's a lot about believing in yourself," she said.

"If you put your mind to something, you can achieve it."

Sweet Treats by Rhi is in the Capital Arcade, Argyle Street, Camden

This story Popular Camden cupcake baker doubles business size in a year first appeared on Camden-Narellan Advertiser.