The South Coast is Calling: ACM launches bushfire recovery marketing campaign for holiday spots

By James Joyce
Updated November 15 2020 - 1:28pm, first published March 5 2020 - 11:57am
David Pope's "South Coast is Calling" series of retro-styled tourism posters will promote the holiday delights of the NSW South Coast in more than 50 ACM newspapers.
David Pope's "South Coast is Calling" series of retro-styled tourism posters will promote the holiday delights of the NSW South Coast in more than 50 ACM newspapers.

Mayors of the bushfire-ravaged South Coast have welcomed an evocative tourism marketing campaign launched today by news publisher ACM to boost visits to holiday towns hit hard by what one mayor calls "the lost summer of the beast".

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