Ballarat Football League club Redan is encouraging females to put up their hands to join its senior men's coaching panel.
The Lions are open to getting women involved in coaching roles at either senior, reserves or under-19 level.
Redan is advertising it as an "exciting opportunity" for talented women.
Lions president Garry Goyne said Redan had always been an innovative club.
"This is something different."
He said while the door had never been closed to the possibility, at the same it had never been promoted.
Goyne said there was no doubt there were women with much to offer.
"They're out there. Why not provide an opportunity.
"We want to show this is not a closed shop," he said.
Goyne said there was a place for more females in coaching right across the board - in women's and men's football.
He pointed to a lack of women being given head coaching roles AFLW, in which all teams last season had male coaches, to emphasise the need to get females involved.
St Kilda will break the mould next year with Peta Searle the Saints' inaugural AFLW head coach.
Searle became the first full-time female assistant coach in the AFL when appointed by St Kilda in 2014.
Redan vice-president Tracey Boyce said there was no doubt there was a pool of untapped talent available and the club wanted to ensure it was given every opportunity to be utilised.
"We've never been afraid to try something different, something new. We're willing to give them a go," he said.