Making sense of media training

By Claire Linton-Evans
Updated April 19 2015 - 5:08pm, first published 4:54pm
Dealing with the   media takes preparation. Photo: Vince Caligiuri
Dealing with the media takes preparation. Photo: Vince Caligiuri
Dealing with the   media takes preparation. Photo: Vince Caligiuri
Dealing with the media takes preparation. Photo: Vince Caligiuri
Dealing with the   media takes preparation. Photo: Vince Caligiuri
Dealing with the media takes preparation. Photo: Vince Caligiuri

Social media, digital media, traditional media, viral media. There are tens of thousands of media channels these days, all with the potential to help build a business and personal brand. However, fairly few executives receive media training.

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