But while the self-improvement book of the same name, penned by former Sex & The City writers Greg Behrendt and Liz Tuccillo, drives women to feel empowered, the film fails to do so.

Perhaps it's in the pigeon-holing of women as desperate, clingy and inherently stupid that makes this deceptive chick flick disappointing.

He's Just Not That Into You is not without its laughs but can be condescending in its portrayal of women who, despite their over-analysing about relationships, are really clueless when it comes to men.

The film follows the love lives of five women: the desperate and enthusiastic Gigi (played by Ginnifer Goodwin) who waits by the phone, the long-time girlfriend Beth (played by Jennifer Aniston) who hasn't got her man (played by Ben Affleck) to propose to her, Janine (played by Jennifer Connelly) who's husband (played by Bradley Cooper) is having an affair with the much younger, sexier Anna (played by Scarlett Johansson) and the tech-savvy Mary (played by Drew Barrymore) who's only contact with men is through online networking sites such as MySpace and Facebook.

The characters are entangled in a web of sorts with Alex (played by Justin Long) as the voice of male reason. He counteracts Gigi's whimsical approach to relationships and provides her with a step by step ``guide'' to making sense of men.

The film's female stars do a good job of making the rom com cinema-friendly but their performances are less than extraordinary.

Barrymore's role is brief and Johansson seems to be typecast as the ``other woman'' all too often. Connelly and Aniston's characters dabble with serious issues but neither are given a chance to really develop their roles. Instead, the audience is expected to be satisfied with snippets of each storyline.

The film culminates in loss for some and happiness for others but if it was trying to be like Sex & The City, it was way off the mark.

He's Just Not That Into You has no sparkle, not much sex and even less of a witty storyline.

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